Unilever - "100% clean, 100% cleanned"
Task: Take action of the nation-wide concern through socially responsible campaign and draw attention to the significance of hygiene for the health of children.
Background: The aftermath of disasterous floods of 2013 left many schools across Serbia muddy, dusty and unhygenic for the kids.
Action: During "100% clean, 100% cleaned" campaign, realized under the auspices of the Ministry of Education and Ministry of Health of the Republic of Serbia, 70 elementary schools and 4 parental houses were cleaned, and the necesary material was donated to additional 1246. The action got huge PR coverage and moved people's hearts & minds.